What does the research work from?
- The brand brief — audience, offer, communication goal and the topic areas you listed. This is the most important input.
- Your source material — your uploaded documents show which topics you actually have expertise to back.
- Keyword and search data — what questions people ask in your field, and in what wording.
- Your earlier content — so the next article is not about the same thing again.
How to choose between the suggestions
The biggest mistake is picking the one that looks most interesting. These four questions decide faster:
- Do you have specific knowledge of it? If you do, the article will not be generic.
- Is anyone searching for it? An in-house curiosity has no demand; the search signals attached to each suggestion help here.
- Does it lead towards your offer? Content with no sensible next step brings traffic but not enquiries.
- Have you written about it already? The system flags when a topic overlaps earlier content — it is worth listening.
When the suggestions do not fit your brand
Check in this order — most common cause first:
There is no approved brief
Without one the system works from assumptions, and assumptions are generic. This is by far the most frequent cause.
The audience is too broad
"Small businesses" means everyone, and therefore no one. Narrow it to an industry, a size and a situation.
You have not said what it should avoid
The list of phrases and topics to stay away from matters as much as the ones you want.
There is no source material
If the system sees no professional material from you, its suggestions fall back to the generic topics of your industry.
Does topic research cost credits?
Producing the content plan costs 10 credits. Reviewing suggestions and picking from them does not.
Can I tell it which keyword to focus on?
Yes — alongside the brief's topic areas you can give a specific topic and direction. See Supplying your own topic.
How many topics does it suggest at once?
As many as makes sense for the size of your run. The number of articles one run can produce depends on your plan: Free 3, Starter 8, Growth 20, Scale 30.