When is it useful?
- A client has asked the same question for the third time — time to write about it.
- A regulation or an industry story changed, and content is needed now.
- A campaign needs a particular message with a particular angle.
- You have a talk that works well offline and want an article out of it.
The two routes
| Mode | When | What you get |
|---|---|---|
| On its own | One topic needs content, now. | One article and its attached pieces, independent of any other plan. |
| Inside a run | You are building a plan and want your topic in it. | Your topic joins the suggested ones and is produced alongside them. |
How to give it enough context
With your own topic the system has fewer signals than with one it researched, so the quality of your description shows directly in the result. Instead of a title, give three things:
The topic in one sentence
Not just the title: what the article's claim is. "Why waiting for the annual accounts is too late for tax planning" beats "Tax planning".
Who it speaks to, and what they already know
An article for a beginner and one for a specialist on the same topic are two different texts.
What the next step should be
An enquiry, a consultation, a download, or simply understanding — this is what determines how the article closes.
Does my own topic count against my plan's article cap?
Yes. One run can produce as many articles as your plan allows, and an article from your own topic is one of them.
Can I supply several of my own topics at once?
Yes, you can add several to a plan up to the run's cap.
Do social posts and an image get made from my own topic too?
Yes — the same process runs: article, channel-specific posts, and an AI image on request.