Research and planning
Topic research, your own topics, content plans and campaigns — what to make, and why.
4 articles in this topic.
Short answer
Pagioo does not hand you a generic topic list: it researches topics from your brief, your source material and search data, then you assemble a plan that a run turns into content. You can also supply your own topic, and from the Growth plan you can build a campaign — several pieces arranged around one business goal. A plan costs 10 credits to produce, and you see the estimate before the run starts.
Articles in this topic
Topic research: where the topics come from
What the suggestions are based on, how to choose between them, and what to do when they do not fit.
3 min readSupplying your own topic
Entering a custom topic, adding it to a run, and giving it enough context to come out well.
2 min readPlans and runs: how a batch of content comes together
The difference between a plan and a run, the credit estimate, the planning window, and what happens when an item stalls.
3 min readCampaigns: a goal-led content arc
How a campaign differs from a plain content plan, which arcs you can choose, and how the five-step wizard works.
4 min readFrequently asked — Research and planning
These questions are about the whole topic; the detail is in the articles.
What is the difference between a plan and a run?
The plan is the list of chosen topics with an order and dates; the run is the process that actually turns it into content.
Why do the suggested topics not fit my brand?
The usual cause is a missing or unapproved brief, followed by an audience defined too broadly. The fix is the brief, not another round of research.
Can I write about a topic I picked myself?
Yes. Your own topic goes through the same process — article, channel-specific social posts, and an AI image if you ask for one.
How far ahead can I plan?
The planning window depends on your plan: Free 3, Starter 14, Growth 30, Scale 90 days.
Try it with your own brand.
The Free plan starts with no card, and it is enough to produce your first pieces of content.