Analytics and measurement
The publishing overview, performance figures, and what is deliberately not in the numbers.
2 articles in this topic.
Short answer
Pagioo measures what passes through its own system: what was produced, what went out, when, to which channel, and what the channel reported back. It does not measure your website traffic, does not replace web analytics, and cannot tell you which article brought a customer. The publishing overview is available on every plan; advanced analytics is on Growth and Scale.
Articles in this topic
Performance overview: what Analytics shows
What the page shows, how to filter by period and pillar, and which decisions it makes for you — and which it does not.
2 min readWhat we measure, and what we do not
The limits of measurement stated plainly: what Pagioo sees, what it does not, and what needs another tool.
3 min readFrequently asked — Analytics and measurement
These questions are about the whole topic; the detail is in the articles.
Why do Pagioo's numbers differ from the platform's own?
Because the method, the timing and the definitions differ. Pagioo's figures are good for comparing trends, not as a replacement for the platform's official numbers.
What should I measure myself in the first six months?
Whether the planned content actually got made and went out. If the rhythm holds, the other numbers improve over time.
Why does Pagioo not show conversions?
Because conversion happens in your systems — a form, an enquiry, a purchase — and Pagioo is not connected to them. That is what web analytics and a CRM are for.
Try it with your own brand.
The Free plan starts with no card, and it is enough to produce your first pieces of content.