Brand and source material
The brand brief, your brand voice and your own documents — this is what makes the content yours.
5 articles in this topic.
Short answer
Content quality is decided less by the model than by how much true, specific information sits behind it. Three things supply that: the brand brief (who, what, in which tone, and what never), the brand voice (learned from samples of your own writing) and your source material (documents, PDFs, images, video it can take facts from). Uploading and organising material is free on every plan; continuous AI processing starts at Starter.
Articles in this topic
Filling in and approving the brand brief
What the brief asks, how to answer it usefully, and why approval matters.
3 min readBrand voice: teaching it how you write
Supplying writing samples, what makes a voice recognisable, and how it learns from your manual edits.
3 min readSource material: what you can upload and what happens to it
Supported formats, ways to upload, storage limits, and what counts as good source material.
4 min readManaging source material: classification, pinning, pausing
The classification flow, pinning to a piece of content, pausing and archiving, and when to use which.
3 min readManaging several brands in one account
Creating a brand, switching between them, what is separated per brand, and what agencies should watch.
2 min readFrequently asked — Brand and source material
These questions are about the whole topic; the detail is in the articles.
Why does my generated copy read as generic?
Almost always because the brief is thin or there is no uploaded source material. Regenerating with the same input produces the same kind of output — the input is what has to change.
How much source material is enough?
Your service description, your pricing logic, your FAQs and one or two case studies give the biggest jump. After that the returns flatten out.
Does my uploaded document get copied into the article word for word?
No. The system uses it as factual grounding, not as a block of text to paste. If you want a literal quote, you write it in and check it yourself.
Does every brand have its own brief?
Yes. Each brand has its own brief, voice, source material, calendar and channel connections.
Try it with your own brand.
The Free plan starts with no card, and it is enough to produce your first pieces of content.