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Brand and source material

Source material: what you can upload and what happens to it

Supported formats, ways to upload, storage limits, and what counts as good source material.

Updated: 16 October 20264 min readUploading on every plan; continuous AI processing from Starter

Short answer

You can upload anything about your brand to the Source material page: PDFs, Word documents, plain text, images or video. Uploading and organising is free on every plan; AI processing — text extraction, video transcription, classification — runs continuously from the Starter plan, while the Free plan gives one taste, conditional on the brand brief being approved. Processed material then becomes factual grounding inside articles and posts, not just background context.

What can you upload?

TypeWhat it is good forWhat the system does with it
PDF, Word, text fileService description, price list, case study, technical material.Extracts the text, classifies it, and uses it as factual grounding.
Pasted textA quick note, part of an email, something a client told you.Handled exactly like a document — no need to make a file.
ImageProduct photo, diagram, screenshot, a slide.Reads the text in the image and uses its content as context.
VideoWebinar, talk, demo, a client interview.Produces a transcript, and the transcript becomes usable grounding.
WebsiteYour own site or one of its pages.Reads its text content.
The Source material page. Under the title the description, and on the right the storage meter with space used and available. In the middle the large upload area labelled “Drop anything in”, under it the supported formats — PDF, Word, TXT, image, video — and a Browse button. Lower down the “or paste text” field with an optional title and an Add text button, then the checkbox: “I declare that I am entitled to upload this material.” At the bottom, the search box and type filter for uploaded material.
The Source material page: you drag a file in or paste text, and the storage meter stays visible throughout. Before uploading you have to declare your entitlement.The screenshots show the Hungarian interface; the app's language is a setting, and it can be switched to English.

How to upload

  1. Open the Source material page

    It is in the left-hand menu. The upload area is at the top: drag files in, or browse.

  2. Confirm you have the right to upload

    Before uploading you must confirm that you are entitled to. This is not a formality: uploading someone else's material carries legal responsibility.

  3. Wait for processing

    Processing runs in the background after upload. Larger videos and documents take longer; the state shows in the upload tray.

  4. Review the classification

    The system proposes a category and sometimes asks questions. You can accept or adjust — see Managing source material.

What counts as good source material?

  • Specific and factual — pricing logic, process descriptions, measurable results. This is what lets an article say something concrete.
  • Current — a description of an offer that expired two years ago misleads the system.
  • Yours — your material, in your words. A generic industry report gives less than your own case study.
  • Complete — the whole document rather than a half-page extract, where you have the right to it.

What happens if the file is larger than allowed?

The upload does not start and the system reports the limit. For a large video it is worth uploading a shorter section or a more compressed format.

What if storage is full?

Uploads stop and you get a warning. Archive or delete material you no longer need, or move to a larger plan.

Does my material get copied into the published article word for word?

No — the system uses it as factual grounding, not as a block of text to paste in. If you want a literal quote, you write it and check it.

Is what I upload checked?

Uploaded material goes through security and content checks, and blocked material is not used. Responsibility for the right to upload remains yours.

Looking for something else?

Search the whole knowledge base, or look at the other articles in Brand and source material.

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