Why does this page exist at all?
Because the quality of AI content depends less on the model than on how much true, specific information sits behind it. The same system, given the same topic, writes recognisably different copy with a complete brief and a few of your own documents than it does from an empty profile. The Readiness page turns that difference into a visible, fixable list.
What does readiness measure?
| Area | What it is for | Where you fix it |
|---|---|---|
| Brand brief | Audience, offer, goal, topics, tone, phrases to avoid. This context goes into every piece. | Brief page |
| Brand voice | Your own well-written pieces as samples: this is how the system learns how you phrase things. | Brief / voice settings |
| Source material | Documents, PDFs, images, video — the factual grounding that produces specifics rather than generalities. | Source material page |
What should you fix first?
If time is short, this order pays back best:
The audience, in one sentence
Not "small businesses" but, say, "5–20 person accountancy practices in Budapest who would use content to win clients". Specificity is decided here.
Phrases to avoid
Write down what it must never say: empty superlatives, specific professional errors, competitor names, promises you cannot keep. This list is written once and applies to everything.
Two or three samples of your own writing
A blog post that worked, an email to a client, part of a proposal. They do not need to be long, but they do need to be genuinely your voice.
Your most important documents
Service description, price list, FAQs, a case study. These are what let it put specifics into an article.
Do I have to regenerate old content after improving readiness?
Finished articles do not change retroactively. Improvements take effect from the next generation — which is why it is worth tidying readiness before a larger run.
How much source material is "enough"?
There is no magic number. In practice the service description, the pricing logic, the FAQs and a case study or two give the biggest jump; after that the returns come slowly.
Can anyone else see my uploaded material?
Material belongs to the brand, and team members with access to that brand can see it. For data handling, see Data and AI providers.