Creating content
The Studio, article generation, AI images, social posts and Autopilot.
7 articles in this topic.
Short answer
Everything is made in the Studio: you start runs there, write a single article or post there, and the list of finished content lives there too — there is no separate "Content" menu entry. One topic produces an article, channel-specific social posts and, on request, an AI image. Autopilot does the same work on a repeating schedule: weekly, fortnightly or monthly from Starter, and daily on Growth and Scale.
Articles in this topic
The Studio: starting a run, step by step
How the Studio is laid out, what a run's settings are, and what to check before starting.
4 min readHow an article is produced
What goes into an article, how it is structured, what makes it good, and what must always be checked.
4 min readAI images: generation, thumbnails, alt text
When an image is worth generating, what it costs, what the thumbnail is, and what to check before publishing.
3 min readSocial posts: one topic, channel-specific versions
Why a LinkedIn and an Instagram post differ, how to request a post from an existing article, and what to check.
3 min readAutopilot: content that runs itself
Setting the rhythm, what Autopilot does and does not do, managing credits, and when to pause it.
3 min readArchiving, trash and restoring
The difference between archiving and trash, when to use which, and what can be restored.
2 min readBulk actions on the content list
Selecting several pieces and handling them together: archiving, trash, restoring, filling in missing posts.
2 min readFrequently asked — Creating content
These questions are about the whole topic; the detail is in the articles.
What does an article cost?
The article body is 1 credit, an AI image 5 credits, and a content plan 10 credits. You see the exact estimate before the run starts.
Can I leave the page while it generates?
Yes — generation runs on the server. You can close the browser; you get a notification when it is done.
What must I always check in a finished article?
Numbers, dates, legal and professional claims, your own data, and any promise it makes. AI is wrong convincingly, and you are responsible for what you publish.
Will Autopilot publish without telling me?
Not against your workflow. If an approval step exists, content made by Autopilot waits for your decision too.
Try it with your own brand.
The Free plan starts with no card, and it is enough to produce your first pieces of content.