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Archiving, trash and restoring

The difference between archiving and trash, when to use which, and what can be restored.

Updated: 16 October 20262 min read

Short answer

The Studio's content list has an Archived and a Trash tab, and the two are not the same: archiving takes a piece out of the day-to-day list but keeps it and lets you restore it at any time; moving to trash marks it for deletion. The difference matters when something is merely in the way — archive it then, because what you throw away will eventually disappear for good.

The difference

ArchivingTrash
What does it mean?Out of the day-to-day list, but kept.Marked for deletion.
Restorable?Yes, any time.While it is in the trash, yes.
When to use it?A finished campaign, old material you may still need.A wrong file, a duplicate, something you will never need.
Where is it?On the Archived tab.On the Trash tab.

What happens to the scheduling?

  • Archived and trashed content does not go out from the calendar: its scheduling will not be fulfilled.
  • Already published content is unaffected: what went out stays on the channel.
  • A piece's version history survives archiving; permanent deletion removes it with the content.

Do I get credits back when I trash something?

No. Credits were spent at production; deleting does not refund them. That is why it is worth thinking through before a run how much content you actually need.

Does archiving free up storage?

An article's text takes negligible space. For source material, though, archiving does not free storage — there you have to delete.

Can I restore something I put in the trash?

While it is in the trash, yes. Right after deleting, the interface also offers a brief undo — once you close the page that is gone.

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