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Calendar and publishing

Using the content calendar

The calendar's views, what the states mean, moving cards, and what the calendar adds over the Studio list.

Updated: 16 October 20263 min read

Short answer

The calendar shows every piece with its state in one place: drafts, items awaiting approval, scheduled pieces and published ones. You can move cards to another day and open a piece for editing straight from the view. The calendar is the surface that tells you whether content will actually go out — the Studio shows what was produced, the calendar shows when it reaches a reader.

Pagioo's calendar in month view. At the top the “Write an article” and “Auto-fill the week” buttons, under them the view switch (Month, Week, List, Board), channel and status filters, and the Tools menu; next to the month, step back and forward and a “Today” button. On the days, content cards with a channel tag (Web, FB, IG, LI), a time and a status indicator, with “+6 more” on one day. Under the title, a note that times are in Europe/Budapest.
The calendar's month view: content cards tagged by channel, four views, channel and status filters, and auto-filling the week.The screenshots show the Hungarian interface; the app's language is a setting, and it can be switched to English.

The four views and the filters

  • Month — full monthly coverage. This is where an empty week shows up first.
  • Week — the day-by-day arrangement, once the calendar is dense.
  • List — a chronological listing; easiest to read through what is coming.
  • Board — a table-style view for filtering and bulk overview.

Alongside the view you can filter by channel and by state, so one click shows only what goes to LinkedIn, or only what is still awaiting approval. The cards carry the channel label (Web, FB, IG, LI) and the publishing time. The calendar header states which time zone the times are in — worth a glance before you schedule to the hour.

The states

StateWhat it meansNext step
DraftProduced, neither approved nor scheduled.Review it, edit it, then schedule it.
Awaiting approvalWaiting for a decision; cannot go live.Open the Approvals page.
ScheduledApproved and set for a time.Nothing — it goes out by itself if the connection is healthy.
PublishedIt went out to the target channel.Check how it looks live, the first few times.
FailedThe delivery did not succeed.Open Publishing status for the cause.

Moving to another day

  • You can move within the planning window: Free 3, Starter 14, Growth 30, Scale 90 days.
  • Already published content cannot be moved back into the future — what went out, went out.
  • Content awaiting approval can be moved, but without approval it will not go out on the new date either.

Why is my calendar empty when content has been produced?

Because produced content is not automatically scheduled: it sits as a draft until you place it in the calendar (or until a run placed it). You will find those pieces in the Studio's content list.

Can I delete content from the calendar?

Yes, and the deletion affects the content itself, not only the scheduling. If only the time is wrong, move it instead.

Do I see my colleagues' content too?

Yes — the calendar shows the brand's whole content flow, which is the point of it in team work.

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