When is it worth switching on?
| Situation | Approval needed? |
|---|---|
| You work alone and review the content yourself. | Not necessarily: your own edit is already a review. |
| You work in a team with several editors. | Yes: otherwise something can go out that nobody read. |
| The content is for a client. | Yes, and it is worth using the review link too. |
| You work in a regulated field (legal, medical, financial). | Yes, without exception. |
| Autopilot is running. | Yes: approval is the single point where a person can stop the flow. |
How it works
The content is produced
From a manual run or from Autopilot. Its state: awaiting approval.
It appears on the Approvals page
The dashboard also flags that something is waiting for a decision, with the count.
You review and decide
Approve it, or send it back for changes with a note. Returned content goes back for editing; it does not disappear.
Approved content can be scheduled
From here it enters the calendar and the publishing flow.
The shareable review link
A review link is an address you can send a client so they can look at the content without creating an account. It solves the most common stumbling block in agency work: a client will not sign in to a new system just to read an article.
- The client sees the content, not your whole account.
- They can give feedback without being able to change the piece.
- You can revoke the link when it is no longer needed.
- It does not replace internal approval: the two can run one after the other.
What happens to rejected content?
It goes back for editing along with the notes. It is not deleted and the text is not lost.
Is multi-level approval possible?
Internal and client-side review can both be configured, so a piece can pass an editorial round and then a client round.
Is approval available on the Starter plan?
The formal approval workflow and the shareable review link start at Growth. On smaller plans you review the content yourself before publishing.