Why not the same text everywhere?
| Channel | What works there | Availability |
|---|---|---|
| A professional claim, a concrete lesson, lived experience. Longer text works if there is a thought in it. | Publishing on Growth and Scale | |
| A more direct tone, a question or a situation set up, a shorter structure. | Every plan, within the channel limit | |
| The image carries the post and the text supports it. Tight, with a strong first line. | Every plan, within the channel limit |
A post from an existing article
When an article already exists and you want a post for it afterwards:
Open the article in the Studio
You open it from the Studio's content list; the attached social pieces are in the article view.
Choose the platform
You can request text per platform — and a separate image for it if needed.
Wait for it
This runs in the background too: you see the state on screen and do not have to stay.
Review and schedule
Edit the post, then schedule it or publish immediately.
What to check in the posts
- The first line — on social platforms it is the only part you can count on people reading.
- The link — is it live and does it point where it should. If the article is not published yet, the link may be empty.
- The hashtags — not too many, and relevant.
- The image — the platform's crop differs from the article header's crop.
How many credits does a post use?
The post text is 1 credit, like every text operation. A separate image for it adds 5 credits.
Can I have a post without an article?
Yes: supplying your own topic you can produce standalone social content with no article.
Why can I not publish to LinkedIn?
LinkedIn publishing is available on Growth and Scale. On smaller plans the LinkedIn post text can still be produced, but direct publishing is not available.