Hashtag sets
A hashtag set is a named group of tags — your brand tags, a campaign's tags, or a recurring column's tags. When producing posts you use the set rather than retyping the tags; when the strategy changes you fix it in one place.
- Fewer, more relevant — too many hashtags do not help on most platforms and do make a post look like spam.
- Group by purpose — brand tags, topic tags and campaign tags in separate sets.
- Review quarterly — an exhausted campaign tag stays there until somebody deletes it.
UTM parameters: where Pagioo meets your analytics
Pagioo does not measure your website traffic — What we measure and what we do not sets that out in detail. UTM parameters are the bridge that lets you say which channel brought a visitor anyway: the tags added to outgoing links are read by your own web analytics.
| Parameter | What it marks | Typical value |
|---|---|---|
| `utm_source` | Where the visitor came from. | facebook, linkedin, instagram |
| `utm_medium` | What kind of channel. | social, email |
| `utm_campaign` | Which campaign or period. | autumn-campaign-2026 |
| `utm_content` | Which specific variant. | post-a, post-b |
Is UTM mandatory?
No, and content goes out fine without it. But without it most of your social traffic lands in "other" or "direct" in your analytics, and you cannot tell which channel works.
Does UTM spoil how the link looks in a post?
Platforms usually show a preview instead of the link, so the parameters are not visible. If it bothers you, a shortener works — but then the shortener has to carry the parameters through.
Do I see UTM results in Pagioo's analytics?
No. UTM is read by your own web analytics — Pagioo shows the delivery and the channel's feedback. The two together give the full picture.